In a system XC6H4GY this is conjugation involving the substituent X, the benzene ring, and the side-chain connective-plus-reaction site GY, i.e. either X is a +R group and GY is a -R group, or X is a -R group and GY is a +R group. In Hammett correlations this situation can lead to the need to apply exalted substituent constants + or -, respectively, as in electrophilic or nucleophilic aromatic substitution, respectively. The term "through resonance" is synonymous. Cross conjugation has also been used to describe the interactions occurring in 2-phenylallyl and and similar systems (DEWAR (1969)).
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